Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos
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چکیده
منابع مشابه
Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos
The Internet explosion has revolutionized numerous industries, making online shopping and auctions into profitable business sectors. An increasingly important market sector is the casino industry. The profile and popularity of gambling on an internet casino is evolving rapidly, with the online gambling business seeing significant growth in Europe, Asia and South America. In China, there are twi...
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ژورنال
عنوان ژورنال: Journal of Industrial and Intelligent Information
سال: 2014
ISSN: 2301-3745
DOI: 10.12720/jiii.3.2.126-132